made by neighbors

Fed by Neighbors
Who Get It.

Freeze-dried organ meats. Slow-roasted proteins. Recipes cats sprint toward. Found at your neighborhood pop-up.

Book a Tasting for Your Cat Start a Pantry Box

Proof first. Ask later. ↓

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Kibble pop-up tent at a neighborhood farmer's market with jars of freeze-dried cat food on a wooden table

every saturday

12 neighborhood markets

and growing

🌿

how it started

Started in a kitchen.
Stayed in the neighborhood.

My senior cat Persimmon stopped eating the day after her vet visit. Not finicky — done. I spent three weeks reading ingredient panels at 2 a.m., learning that most "premium" food is still mostly filler and rendered mystery.

So I started sourcing. Grass-fed beef liver from a farm forty minutes north. Free-range chicken hearts from a co-op two neighborhoods over. I slow-roasted and freeze-dried small batches in my apartment kitchen and brought jars to the Saturday market.

The first weekend, twelve cats tried it. Eleven sprinted back for seconds. Persimmon was one of them.

Nadia Osei

Founder & cat mom to Persimmon · Crown Heights, Brooklyn

Book a Tasting →

what's inside

The Hearth Recipe

No fillers. Ever.

🫀

Beef Liver— Grass-fed, local farm 40 mi north

Rich in taurine — critical for feline heart health

🐓

Chicken Hearts— Free-range, regional co-op

Natural CoQ10 source, supports energy metabolism

🐟

Wild Salmon— MSC-certified Pacific catch

Omega-3s for coat, kidney, and joint support

🥩

Slow-Roasted Rabbit— Pasture-raised, upstate NY

Lean protein, ideal for renal support diets

🌿

Dried Rosemary— Backyard garden, Carroll Gardens

Natural antioxidant preservative

🫙

Freeze-Dried Kidney— Grass-fed beef, same local farm

Complete amino acid profile, high bioavailability

✓

AAFCO complete & balanced for all life stages. No corn, wheat, soy, or artificial preservatives.

sourced with intention

You can read every
ingredient out loud.

We source from farms within 100 miles. Every batch lists the exact farm, the harvest date, and the reason each ingredient is there. If we can't explain why it's in the bowl, it doesn't go in.

Raw beef liver, chicken hearts, and wild salmon laid out on butcher paper with herb sprigs

Tuesday prep at the Kibble kitchen, Carroll Gardens

Organ-first100-mile sourcingFreeze-driedSlow-roastedNo fillersVet-reviewed

from the neighborhood

Real cats. Real kitchens.
Real results.

These aren't stock photos. Every whisker belongs to someone's actual cat, and every story came from a neighbor we know by name.

4 months

Mochi

Domestic shorthair

🐱

First-time kitten parent, overwhelmed by conflicting advice online

"I was Googling "what do cats actually need" at 2 a.m. three nights in a row. Kibble was the first ingredient list I read that I didn't need a chemistry degree to understand."

✓

Mochi sprints to her bowl now. She used to sniff and walk away.

Priya Krishnamurthy

Astoria, Queens

Two cats, Brutus and Fig, eating side by side from matching ceramic bowls

3 yrs & 6 yrs

Brutus & Fig

Maine Coon & Tabby mix

🐱

Multi-cat household with one extremely finicky eater

"Fig rejected every premium bag I tried. Brutus would eat anything. Getting them on the same food felt impossible. Kibble's the first thing they both finish."

✓

Both bowls empty every morning. First time in two years.

Marcus Webb

Prospect Heights, Brooklyn

14 years

Persimmon

Senior tortoiseshell

🐱

Senior cat with vet-prescribed renal support diet, low appetite

"My vet circled "renal support" and handed me a sheet of foods to avoid. Kibble's rabbit recipe was the only thing that checked every box and that Persimmon actually wanted to eat."

✓

Back to eating consistently. Coat improved noticeably in 3 weeks.

Yuki Tanaka

Park Slope, Brooklyn

847

cats fed this month

neighborhood pop-ups

94%

try-again rate

4.9★

average rating

the invitation

Bring your cat's curiosity.
We'll bring the bowl.

Pop-ups are free. Tastings take 10 minutes. We bring everything — you just show up with your cat (or their appetite notes).

"We've been at the Grand Army Plaza market every Saturday since April 2024. Come find us — we'll be the ones with the longest line of cats."

— Nadia, Founder

Fed by NeighborsWho Get It.

Started in a kitchen.Stayed in the neighborhood.

The Hearth Recipe

You can read everyingredient out loud.

Real cats. Real kitchens.Real results.